HAIR AND POLITICS

This is Yulia Tymoshenko. She’s the Ukraine’s former Prime Minister. When I saw photos of her, her style, and especially her hair, a shiver went up my spine.

Aesthetics matter. Aesthetics are powerful. HAIR is powerful. If Mrs Tymoshenko simply wore her stylish wardrobe (for which she’s also well known), she would only look like a beautiful and fashionable woman. But wearing a traditional braid together with a wardrobe that’s conservative yet feminine, traditional yet modern, professional yet soft tells the public that she expects the world to respect her as a leader.

And apparently it does. Considered a threat to her political arch nemesis, Ukraine President Viktor Yanukovych, she was recently sentenced to 7 years in prison over an “abuse of power” where Yanukovych is largely considered to have been responsible for her imprisonment. However, the United States and European Union considered the trial and verdict to have been both unjust and politically motivated and have called for her release.

Hair. It matters.